{"id":5934,"date":"2026-06-16T11:53:30","date_gmt":"2026-06-16T15:53:30","guid":{"rendered":"https:\/\/www.cdchsl.org\/events\/faites-rayonner-votre-obnl-attirez-et-mobilisez-grace-au-marketing-et-a-lintelligence-artificielle-2\/"},"modified":"2026-06-16T11:54:15","modified_gmt":"2026-06-16T15:54:15","slug":"faites-rayonner-votre-obnl-attirez-et-mobilisez-grace-au-marketing-et-a-lintelligence-artificielle-2","status":"publish","type":"mec-events","link":"https:\/\/www.cdchsl.org\/en\/events\/faites-rayonner-votre-obnl-attirez-et-mobilisez-grace-au-marketing-et-a-lintelligence-artificielle-2\/","title":{"rendered":"Help Your Nonprofit Shine \u2013 Attract and Engage Through Marketing and Artificial Intelligence (FR only)"},"content":{"rendered":"

Objectifs :<\/strong><\/p>\n

\u2022Apprendre \u00e0 conna\u00eetre sa client\u00e8le et les moyens promotionnels pour les rejoindre.<\/p>\n

\u2022Discerner les bonnes pratiques pour le rayonnement de son organisme.<\/p>\n

\u2022Mieux comprendre son public cible et optimiser ses actions.<\/p>\n

Contenu :<\/strong><\/p>\n

Bloc 1 \u2013 Les bases du marketing pour un OBNL<\/u><\/p>\n

Comprendre que la visibilit\u00e9 repose d\u2019abord sur une strat\u00e9gie marketing claire<\/em><\/p>\n

\u2022Diff\u00e9rence entre marketing commercial et marketing social<\/p>\n

\u2022Le concept de proposition de valeur (pourquoi votre cause compte)<\/p>\n

\u2022D\u00e9finition des persona (donateurs, b\u00e9n\u00e9voles, b\u00e9n\u00e9ficiaires)<\/p>\n

\u2022Parcours utilisateur (d\u00e9couverte, engagement, fid\u00e9lisation)<\/p>\n

\u2022Positionnement : qu\u2019est-ce qui rend votre OBNL unique ?<\/p>\n

\u2022Lien avec l\u2019IA : Utiliser l\u2019IA pour analyser ses publics et clarifier son message<\/p>\n

Bloc 2 \u2013 L\u2019IA au service du marketing des OBNL<\/u><\/p>\n

D\u00e9couvrir comment l\u2019IA s\u2019int\u00e8gre dans la strat\u00e9gie marketing d\u2019aujourd\u2019hui<\/em><\/p>\n

\u2022R\u00f4le de l\u2019IA dans le marketing digital<\/p>\n

\u2022Exemples d\u2019usages concrets.<\/p>\n

Bloc 3 : Pourquoi investir dans la visibilit\u00e9<\/u><\/p>\n

Comprendre les retomb\u00e9es concr\u00e8tes d\u2019une strat\u00e9gie marketing bien pens\u00e9e<\/em><\/p>\n

\u2022Notori\u00e9t\u00e9 : \u00eatre connu et reconnu<\/p>\n

\u2022Engagement : interaction avec la communaut\u00e9<\/p>\n

\u2022Conversion : dons, inscriptions, b\u00e9n\u00e9volat<\/p>\n

\u2022Fid\u00e9lisation : relation \u00e0 long terme<\/p>\n

Bloc 4 : Comment b\u00e2tir une strat\u00e9gie de visibilit\u00e9 avec l\u2019IA<\/u><\/p>\n

Mettre en place une strat\u00e9gie marketing concr\u00e8te et outill\u00e9e<\/em><\/p>\n

\u2022D\u00e9finir une strat\u00e9gie claire<\/p>\n

\u2022Plan de contenu marketing<\/p>\n

\u2022Cr\u00e9ation de contenu avec l\u2019IA<\/p>\n

\u2022Diffusion et amplification<\/p>\n

\u2022Analyse et optimisation (marketing et data-driven<\/em>)<\/p>\n

M\u00e9thodologie :<\/strong><\/p>\n

Le formateur utilisera un m\u00e9lange de pr\u00e9sentation th\u00e9oriques, de d\u00e9monstrations ainsi que d\u2019exercices pratiques pour l\u2019int\u00e9gration des connaissances.<\/p>\n","protected":false},"excerpt":{"rendered":"

Objectifs : \u2022Apprendre \u00e0 conna\u00eetre sa client\u00e8le et les moyens promotionnels pour les rejoindre. \u2022Discerner les bonnes pratiques pour le rayonnement de son organisme. \u2022Mieux comprendre son public cible et…<\/p>\n","protected":false},"author":9,"featured_media":5879,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"mec_category":[163],"class_list":["post-5934","mec-events","type-mec-events","status-publish","has-post-thumbnail","mec_category-training-activities"],"acf":[],"yoast_head":"\nHelp Your Nonprofit Shine \u2013 Attract and Engage Through Marketing and Artificial Intelligence (FR only) - CDC Haut-Saint-Laurent<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Help Your Nonprofit Shine \u2013 Attract and Engage Through Marketing and Artificial Intelligence (FR only) - CDC Haut-Saint-Laurent\" \/>\n<meta property=\"og:description\" content=\"Objectifs : \u2022Apprendre \u00e0 conna\u00eetre sa client\u00e8le et les moyens promotionnels pour les rejoindre. \u2022Discerner les bonnes pratiques pour le rayonnement de son organisme. \u2022Mieux comprendre son public cible et...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cdchsl.org\/en\/events\/faites-rayonner-votre-obnl-attirez-et-mobilisez-grace-au-marketing-et-a-lintelligence-artificielle-2\/\" \/>\n<meta property=\"og:site_name\" content=\"CDC Haut-Saint-Laurent\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-16T15:54:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cdchsl.org\/wp-content\/uploads\/bdc0c552-f421-4a68-85bd-a8865c8c1fa1.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.cdchsl.org\\\/en\\\/events\\\/faites-rayonner-votre-obnl-attirez-et-mobilisez-grace-au-marketing-et-a-lintelligence-artificielle-2\\\/\",\"url\":\"https:\\\/\\\/www.cdchsl.org\\\/en\\\/events\\\/faites-rayonner-votre-obnl-attirez-et-mobilisez-grace-au-marketing-et-a-lintelligence-artificielle-2\\\/\",\"name\":\"Help Your Nonprofit Shine \u2013 Attract and Engage Through Marketing and Artificial Intelligence (FR only) - 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